B360 is designed to meet the growing need for 360-degree audio mixes across platforms like YouTube, Facebook, gaming, VR, and sound effects libraries by supporting the industry-standard Ambisonics B-format. Unlike traditional mono, stereo, or surround audio that outputs to specific speakers, the Ambisonics B-format uses four channels to capture and represent the entire spherical soundfield. This format allows creators to deliver immersive audio experiences that accurately reflect spatial positioning in 3D environments.

This plugin simplifies the process of converting mono, stereo, or surround tracks into the four-channel Ambisonics B-format, making it faster and more intuitive than traditional methods. B360 can be used either as an insert on the final mix to encode Ambisonics audio or on individual channels to achieve precise positioning within the spherical soundfield. Its controls for width, rotation, and elevation provide accurate panning, supporting up to seven image sources to enhance spatial accuracy.

B360 follows common Ambisonics file format conventions, including utilities for converting between AmbiX and FuMa formats, ensuring broad compatibility. The interface is designed to integrate seamlessly with conventional mixing workflows, allowing audio professionals to work efficiently without sacrificing familiarity. This makes B360 an essential tool for delivering immersive 360-degree audio content across various digital platforms and applications.