WOW Thing is a distinctive Lo-Fi spatial effects processor designed to add depth and warmth to your audio, making guitars and mixes sound expansive and full. Originally created as an affordable device, it enhances stereo imaging through unique equalization and psychoacoustic processing involving delays and phase manipulation. This results in a rich, immersive sound that can transform ordinary speakers into powerful spatial environments.

Although it began as a quirky and unconventional tool, WOW Thing gained recognition after a major rock engineer used it to shape guitar tones on a landmark metal album. This unexpected endorsement elevated WOW Thing from an odd gadget to a sought-after effect that contributed to iconic recordings. Producer Dan Korneff, a longtime fan, revived the effect as a plug-in, expanding its use beyond guitars to vocals and reverbs, making it accessible for modern music production.

WOW Thing offers a unique sonic character that stretches sounds beyond typical stereo boundaries, providing an acoustic-like embrace in your mixes. Its playful and mysterious Lo-Fi qualities bring character and intrigue to any track, making it an essential tool for those seeking to add spatial complexity and warmth. Now available as a convenient plug-in, WOW Thing continues to inspire creativity with its striking and unmistakable presence.