Shefida, known as Bougenvilla, is a rising force in electronic music, celebrated for his energetic dance tracks influenced by Eastern sounds. His hit "No Matter What" has amassed over 100 million streams in China. Supported by icons like Martin Garrix and Tiësto, Bougenvilla has collaborated with Clean Bandit and remixed Zedd's "The Middle", solidifying his presence on labels like Spinnin' Records and Universal.